Growing Business? Here’s How to Prioritize Technology Growth Amid Rising CostsBusiness IT spending is projected to rise by 9.8% in 2025, but not just because businesses are investing in innovation—costs are also increasing. With tariffs looming, cloud services, AI integrations, and hardware pricing are all climbing, and growing businesses must make calculated decisions about where to allocate resources.

The key question: How do you balance technology investments with financial sustainability while still fueling growth?

Here are 3 tips and trends to consider:

  1. AI Features: Are They Worth It?

AI is being baked into nearly every IT product—whether you ask for it or not. From laptops to business software, vendors are charging more for AI-enhanced features. But do these features provide measurable ROI?

🔹 Actionable Insight: Before committing to AI-driven solutions, evaluate how they directly impact productivity and revenue. If automation reduces manual work, speeds up operations, or enhances customer engagement, it’s worth the investment. Otherwise, it might be an unnecessary cost increase.

  1. Cloud Costs: Rethink Your Strategy

Cloud service prices, once expected to remain stable, are climbing. An 8.9% increase in IT costs means businesses may end up paying more for the same storage and services.

🔹 Actionable Insight: Instead of absorbing rising costs, optimize your cloud usage.

  • Audit unused resources and eliminate unnecessary cloud services.
  • Consider a multi-cloud strategy to avoid vendor lock-in and leverage competitive pricing.
  • Look into cost-saving commitments from cloud providers—prepaid agreements may help lock in better rates.
  1. IT Must-Haves vs. Nice-to-Haves

Businesses are shifting their IT budgets from “nice-to-haves” to must-haves. That means doubling down on essentials like:

  • Security: Cyber threats are growing—invest in endpoint protection, backups, and compliance tools.
  • Scalability: IT solutions should grow with your business. Choose flexible, scalable options that prevent costly upgrades down the road.
  • Automation: If an IT investment reduces manual work and operational costs, it’s worth prioritizing.

Making Smarter IT Investments in 2025

Growing businesses must thread the needle between innovation and financial sustainability. IT budgets need to focus on:

- Efficiency: Prioritize technology that saves time and streamlines operations.
- Scalability: Invest in IT solutions that won’t require expensive overhauls as you grow.
- Cost Control: Negotiate contracts, optimize cloud usage, and reevaluate software licenses regularly.

Next Steps? Optimize Your IT Budget!

Looking for guidance on how to allocate your IT budget wisely? Schedule a call with our team today!